NHL Series Process

The goal for this collection was never to rebrand the NHL, but to create unique design concepts for each team in my own style. I gravitate towards bold, blocky typefaces, clean and minimal layouts and vintage-inspired aesthetics. For each team, I researched their history and visual identities to craft designs that connect to their cities and stories.

This passion project has been the single greatest learning experience of my design career. It pushed me to create more thoughtful designs, dive deep into research, respect the creative process and remain consistent throughout.

Negative Space

This project has been more than just a creative challenge. It has opened doors to incredible opportunities. What started as a passion project grew into collaborations with teams, people and organizations across the hockey world. Along the way, I’ve had the chance to work on some of the most exciting projects of my career.

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

Scenic landscape featuring a large mountain range in the background, a calm turquoise lake in the midground, and grassy fields with sparse trees in the foreground.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”

— Squarespace