The Wild’s logo is a beautiful design, full of hidden elements, which inspired my own design featuring negative space trees.

Like all my sketches, this was quick and rough, capturing the idea of an M with hidden pines.

The digital phase began with basic shapes, using the sketch as a guide to block out the structure and overall form.

The initial design felt too complicated, so I pulled things back and simplified the tree shapes for better clarity.

The mark needed more of a classic sports feel, so I added heavy slab serifs to the top and bottom of the M.

This is when the design really started to come together. Adding tree trunks helped clarify the concept. Before this, most people didn’t even notice the trees.

The trees needed to be green, so I added a stroke and expanded the base colour. This was the subtle touch that made this design.

In 2023, I was commissioned by the New York Islanders to create brand assets. My badge design was inspired by their lighthouse shoulder patch, reimagined with a fresh perspective.

This sketch was simple, but the idea of using the light rays as holding shapes in the badge stood out right away.

The first digital version wasn’t perfect, but it established the structure and direction for the design.

Blocking in the colours is a key step that helps establish visual balance and hierarchy within the design.

The biggest change at this stage was warping the typography to fill the rays of light. It’s a subtle shift, but crucial to the overall look.

The changes at this stage were minor but made all the difference. I added rounded corners to improve flow, refined the lighthouse details, and tightened the typography.

To complete the design, I added light rays to the inner circle and simplified the lighthouse for a cleaner finish. Each stage brought small improvements that transformed a rough sketch into a polished badge.

The Blackhawks logo is one of the NHL’s most recognizable. It’s detailed, traditional, and full of colour. The feathers were the inspiration for my concept.

The first sketch combined a bold letter C with a simplified cluster of feathers. Right from the start, the goal was to reimagine the Blackhawks’ identity using cleaner shapes and modern symmetry.

The first digital iteration felt incomplete, like most early versions do. Still, it was surprisingly close to the final. The overall structure stayed the same from this point forward.

To finish the design, I pulled back the yellow and let black take the lead. This brought better balance to the overall colour palette.

The Lightning’s clean and simple logo was the inspiration for this concept. I wanted to carry that minimal, impactful feel into a custom wordmark that still captured the team’s energy.

The idea behind this sketch was to create the impression of a lightning bolt flowing through the letters, ending in a bolt shape at the tail of the word.

This could have been the final design. The concept was executed clearly, with clean lettering and smooth flow. Sometimes, the design just clicks right away.

I wanted the wordmark to feel bolder and more powerful to match the energy of sports. I added a thick outline and inverted the colours to bring everything together.

The Ottawa Senators logo blends strength and tradition with its bold Roman imagery. One of the elements that stood out to me was the laurel detailing, which became the spark for my own concept.

I sketched a custom Roman-style “S” with laurel details, aiming to create a lettermark that felt true to the Senators’ identity with a fresh perspective.

I brought the sketch into my computer and created a clean, custom letterform as the base of the design.

At this stage, things started to come together as I patiently placed each laurel detail to build out the concept.

I put the final touches on the design, making the letter more bold and adding a touch of red to highlight the team’s primary colour.

For the Buffalo Sabres, I drew inspiration from their iconic secondary logo, specifically the dynamic flow of the buffalo’s fur. This element inspired the movement and energy in the new wordmark design

In my original sketch, I focused on the first letter, infusing the dynamic movement of the buffalo’s fur into the letterform itself.

After designing the letter B, I selected a clean, existing font as a base for the rest of the wordmark. This allowed me to build on a strong foundation and then customize and refine it to match the overall vision.

In the final design, you can see how the base font and the initial sketch came together to create a custom wordmark. The flowing fur detail is now seamlessly integrated across the entire wordmark, giving it a unique and dynamic character.

I drew inspiration from their secondary logo, which features a guitar pick design with the three stars from the Tennessee flag. This music city element inspired me to create a unique badge that reflects Nashville’s vibrant culture.

In the original sketch, I experimented with laying out the typography within the shape of the guitar pick. I added a banner across the front to create distinct sections, dividing the space into a top, middle and bottom part.

Building on the sketch, I refined the proportions of the badge, ensuring all shapes were clean and balanced. This provided well-defined areas for the typography and other design elements.

In the final design, I integrated the typography into the designated sections of the badge and made subtle adjustments to achieve a polished, cohesive look.