Cleary Hockey

In 2024, I was approached by former NHL player Danny Cleary to help refresh the brand for his hockey school. The goal was to create a clean, modern look featuring a new primary logo and a set of supporting designs. Inspiration for the logo came from Danny’s nickname, “Bear,” giving the brand a more personal and ownable symbol. We aimed to build a visual identity that both kids and staff would be proud to wear for years to come.