NHL Series
The goal for this collection was never to rebrand the NHL, but to create unique design concepts for each team in my own style. I gravitate towards bold, blocky typefaces, clean and minimal layouts and vintage-inspired aesthetics. For each team, I researched their history and visual identities to craft designs that connect to their cities and stories.
This passion project has been the single greatest learning experience of my design career. It pushed me to create more thoughtful designs, dive deep into research, respect the creative process and remain consistent throughout.
About
This project is the culmination of my lifelong love for hockey and design. In 2021, I challenged myself to design a badge collection for the Detroit Red Wings, and the response sparked something bigger. Over the next three years, I created more than 400 designs covering every NHL team, blending vintage sports aesthetics with the stories and traditions of the game. What started as a personal project grew into a career milestone, leading to collaborations with NHL teams, hockey legends and the growth of a community of passionate fans.
Atlantic
Central
Metropolitan
Pacific
Creative Process
Breaking down the process behind the collection
The Journey
This project has been more than just a creative challenge. It has opened doors to incredible opportunities. What started as a passion project grew into collaborations with teams, people and organizations across the hockey world. Along the way, I’ve had the chance to work on some of the most exciting projects of my career.